Holiday Brands - Tourism Marketing

How We Delivered 40+ New Direct Bookings For This Secluded Holiday Park Using Social Media In Just 1 Week

 And Added Thousands Of New Social Followers!

We provide marketing for accommodation, destinations & all tourism brands.
Check out these results and get your own recommendations with a complimentary strategy call!

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CASE STUDY

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Problem: 

With snap border closures, more competition to be found online by their ideal travellers, & costly external booking commissions, Poona Palms knew they needed to put more effort in to their online presence to capture more direct bookings & get more exposure with the right audiences.
They knew they weren’t giving their social media enough attention as they were so busy with the every day running of their business, they weren’t finding the time to put effort in to what was going out. A random photo or caption posted every now and then just wasn’t getting any likes, comments or shares & didn’t seem to be doing anything for improving their website or booking traffic.

On top of that, they suspected social ads could do bigger things for their exposure – but they didn’t know where to start with setting up campaigns, targeting the right travellers, knowing what creative would get the best results – and they were worried they would waste money without getting any results whilst trying to figure all of that out.

As a small family management team, hiring an in house marketer wasn’t an option. They knew there was an opportunity to create more exposure & capture more direct booking traffic with social because they could see it working for others, but they just needed help from someone they could trust that understood how to target their type of travellers, who would take the time to get to know their destination and take the worry of it all off their hands.

Results: 

We take the guesswork out of using social media to reach the right travellers & we save you time – by providing done-for-you social media that drives more traffic to your website.
We’ve fine tuned our approach so well, we have the insights and skills to make sure you start seeing new followers & more direct traffic right away!

By getting on top of their social content with a posting plan, and launching low cost ads to carefully planned audiences this is what we could achieve for Poona:

IN THE FIRST WEEK OF TAKING OVER THEIR SOCIAL MEDIA WE:

TRIPLED POONA’S DAILY WEBSITE TRAFFIC
&
THEY TOOK 60 NEW BOOKINGS!

(Worth more than $30,000+ in new income!)

We also improved their social engagement & increased their following substantially over a few short months!

From 2500 followers, to 9,000+!

LISTEN TO DON TALK ABOUT HOW WE’VE HELPED HIM DOUBLE HIS BOOKINGS & LAUNCH HIS NEW CABINS!

Services We Provided:

NEW BRAND, WEBSITE & PHOTOGRAPHY – SOCIAL KICKSTART – STRATEGY & TESTING
SOCIAL ADS & CONTENT ONGOING

GET YOUR OWN FREE SOCIAL STRATEGY CALL >>

As featured in:

WE’VE HAD GREAT SUCCESS USING SOCIAL MEDIA TO  INCREASE BOOKING TRAFFIC & REACH TRAVELLERS!

More Results

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RATED 5 STARS BY OUR CLIENTS!

LISTEN TO THE CEO OF FAMILY PARKS:

We don’t just help parks. We work with all destinations, accommodation & tourism providers!

Reach more travellers  & increase your direct booking traffic

with Facebook ads & regular social media content.

 Have a feeling your ideal travellers just aren’t finding you?
Finding it hard to make time to keep your social media up to date?
Struggling with low occupancy or seasonal slumps?

ARRANGE YOUR OWN FREE SOCIAL MEDIA STRATEGY CALL >>

We understand the unique challenges associated with reaching tourists & travellers.

Did you hear?

Amanda, our lead marketer & designer, was just recognised as a Future Leader finalist in the prestigious 2021 Australian Caravan Industry Awards for the marketing results she has been achieving with parks’!
When you choose Holiday Brands, you can trust you’re in good hands. We work with you for results driven marketing & branding.

Our Tourism Marketing Results Were Featured In 

We understand the unique challenges associated with reaching tourists & travellers.

Did you hear?

Amanda, our lead marketer & designer, was just recognised as a Future Leader finalist in the prestigious 2021 Australian Caravan Industry Awards for the marketing results she has been achieving with parks’!
When you choose Holiday Brands, you can trust you’re in good hands. We work with you for results driven marketing & branding.

Our Tourism Marketing Results Were Featured In 

Amanda Dempster -Holiday Brands - Milk Creative - Future Leader Award - Caravan Industry - Tourism Marketing - Australia

As a busy destination manager, you know that with Facebook ads & by putting more care into your content, Facebook could become a profitable revenue stream & exposure builder for your brand (because you can see your competitors doing really well on social already)  –  but in between trying to manage all the everyday logistics of running of your business and managing travellers enquiries & expectations, you don’t have the time or resources to keep on top of your social content as well, let alone figure out how to run a campaign that will actually build up your audience & drive you more website traffic without it becoming a money pit that doesn’t return results.

We can help with that.
We provide tailored social media support on a regular basis to ensure you’re making the most of your channels!

If you need some direction with social media, talk to us!

ARRANGE A FREE SOCIAL MEDIA STRATEGY SESSION

Get on top of your social media, increase your exposure & following, get more website traffic.

With the borders closed, & Aussie’s sick of being stuck at home, more people are travelling domestically than ever before. That means there’s a new bigger audience looking for a place like yours.
If you have an engaging website that is already taking bookings from other sources, chances are you’ll do really well with Facebook ads & regular posts that have a strategy behind them.

We help Holiday Parks, Accommodation & Tourism Destinations attract more travellers & increase their exposure by reaching more of their ideal guests through results driven marketing & branding.

We’d Love To Help You!

BOOK YOUR FREE STRATEGY SESSION>>
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Over the past 9 years, we have helped accommodation & tourism brands across Australia increase their exposure & build loyalty with return travellers.
Founded by Amanda Dempster, and based on her successful mainstream marketing agency, Holiday Brands brings tourism providers the newest approaches & tech in digital marketing (including Artificial Intelligence!) to ensure their marketing efforts are optimised faster than ever before which delivers biggers results at faster speed for our clients, & an edge over their competitors who aren’t using these new advancements.

RESULTS DISCLAIMER. The figures stated above are results from real client results. We are not implying that your results will duplicate these and we are using these references for example purposes only. We always do our best for each business we work with and tailor our approach for each individual case to aim for the best results. We used the same proven strategy & approach for all clients. Your results will depend on many factors – including but not limited to: your location, your product, your ideal guest & traveller demographic, budget etc. All marketing entails risk and requires consistent effort and action. 

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