With more competition to be found online by their ideal travellers, & costly booking commissions, Poona Palms knew they needed to put more effort in to their own online presence to capture more direct bookings & get more exposure with the right travellers.
They knew they weren’t giving their social media enough attention as they were so busy with the every day running of their business, they weren’t finding the time to put effort in to what was going out. A random photo or caption posted every now and then just wasn’t getting any likes, comments or shares & didn’t seem to be doing anything for improving their website or booking traffic.
On top of that, they suspected social media could do bigger things for their exposure – but they didn’t know where to start with setting up ad campaigns, targeting the right travellers, knowing what creative would get the best results – and they were worried they would waste money without getting any results whilst trying to figure all of that out.
As a small family business, hiring an in house marketer wasn’t an option. Not even a part time one. They knew there was an opportunity to create more exposure & capture more direct booking traffic with social because they could see it working for others, but they just needed help from someone they could trust that understood how to target their type of travellers, who would take the time to get to know their destination so they actually made more than they spent on ads, and take the worry of it all off their hands.
We take the guesswork out of using social media and ads to reach your ideal travellers & we save you time – by providing done-for-you social media & marketing that drives more of your ideal guests to your website and to follow you.
We’ve fine tuned our approach so well, we have the insights and skills to make sure you start seeing new followers & more direct traffic right away!
By getting on top of their social content with a posting plan, and launching low cost ads this is what we have achieved so far for Poona:
They also now have a following of new travellers who can’t wait to hit the road and book a stay!
And every post that goes out is seen on social by more than 5,000 potential guests!
Services We Provided:
NEW BRAND, WEBSITE & PHOTOGRAPHY – SOCIAL KICKSTART – STRATEGY & TESTING
SOCIAL ADS & CONTENT ONGOING
As featured in:
2022 Top 4 Australian Digital Marketing Finalist!