With snap border closures, more competition to be found online by their ideal travellers, & costly external booking commissions, Poona Palms knew they needed to put more effort in to their online presence to capture more direct bookings & get more exposure with the right audiences.
They knew they weren’t giving their social media enough attention as they were so busy with the every day running of their business, they weren’t finding the time to put effort in to what was going out. A random photo or caption posted every now and then just wasn’t getting any likes, comments or shares & didn’t seem to be doing anything for improving their website or booking traffic.
On top of that, they suspected social ads could do bigger things for their exposure – but they didn’t know where to start with setting up campaigns, targeting the right travellers, knowing what creative would get the best results – and they were worried they would waste money without getting any results whilst trying to figure all of that out.
As a small family management team, hiring an in house marketer wasn’t an option. They knew there was an opportunity to create more exposure & capture more direct booking traffic with social because they could see it working for others, but they just needed help from someone they could trust that understood how to target their type of travellers, who would take the time to get to know their destination and take the worry of it all off their hands.
We take the guesswork out of using social media to reach the right travellers & we save you time – by providing done-for-you social media that drives more traffic to your website.
We’ve fine tuned our approach so well, we have the insights and skills to make sure you start seeing new followers & more direct traffic right away!
By getting on top of their social content with a posting plan, and launching low cost ads to carefully planned audiences this is what we could achieve for Poona:
Services We Provided:
NEW BRAND, WEBSITE & PHOTOGRAPHY – SOCIAL KICKSTART – STRATEGY & TESTING
SOCIAL ADS & CONTENT ONGOING