After a quiet year with lockdowns, the uncertainty of regular return travellers & last minute cancellations, & more competition digitally to be found by their ideal travellers, Poona knew they needed to put more effort in to social media and their online presence in order to stand out amongst all the competition.
They knew they weren’t giving their social media enough attention, and after we delivered a social kickstart and easy to follow social strategy for them last year, they were so busy with the every day running & management of their holiday park they weren’t finding the time to put effort in to what was going out on their social media (or target who was seeing it). A random photo or caption about what was happening posted every now and then just wasn’t getting any likes, comments or shares & didn’t seem to be doing anything for their website or booking traffic.
On top of that, they knew ads could do big things for their exposure (because they’d seen it work when we ran their kickstart) – but they didn’t know where to start with setting up campaigns, targeting the right travellers who would show up (especially with borders closing at an instant) that would be interested in their secluded location, knowing what creative would get the best results – and they were just worried they would waste money without getting any results trying to figure all of that out.
Hiring an in house marketer wasn’t an option, especially as a small family management team with a few staff, and with travel plans changing so quickly now, having to guarantee the wages of new staff just wasn’t practical. Yet they knew there was a big opportunity to create more exposure & capture more direct booking traffic, but just needed a marketing partner they could trust that understood their challenges, who would come on board, get to know their destination, and take all this off their hands.
We take the guesswork out of running social ads that reach the right travellers & save you time by keeping on top of your Facebook content, by offering done-for-you social media solutions for destinations & tourism brands. And the best part – we’ve fine tuned our approach so well, we have the insights and skills to make sure you start seeing new followers & more traffic right away!
By getting on top of their social content with a posting plan, and launching low cost ads to carefully planned audiences this is what we could achieve for Poona:
Services We Provided:
NEW BRAND, WEBSITE & PHOTOGRAPHY – SOCIAL KICKSTART – STRATEGY & TESTING
SOCIAL ADS & CONTENT ONGOING
With the borders closed, & Aussie’s sick of being stuck at home, more people are travelling domestically than ever before. That means there’s a new bigger audience looking for a place like yours to visit.
If you have an engaging website that is already capturing bookings & interest from other sources, chances are you’ll do really well with Facebook ads. But there’s a bit more to it than just whipping up a couple of ad creatives & posting a few more times a week. Knowing how to leverage social media comes down to knowing how to capture the best traveller traffic Facebook has to offer for your specific destination, optimising your campaigns so that you can win in the auction against your competitors, and ensuring all your content follows a strategy that’s built to engage & entice your ideal travellers.