First Choice Holidays
Island View Beach Resort, Narooma
Surf Beach Holiday Park, Narooma
Full Brand Design, Style Guide, Logo Re-design, Signage & Marketing Strategy
First Choice Holidays needed a new logo and brand identity that tied in three parks within the same group.
We created a full suite of designs and printed products to launch the holiday park group – with logo design, brochures, business cards door hangers and park maps, ad templates, signage and flags, reception signs and more!
Once we created a cohesive brand for the group, and an individual identity for each park, we developed a comprehensive marketing strategy and report of recommendations for the group to implement in order to start building exposure.
We provided tailored research and recommendations for each park in areas such as: local area marketing, pricing strategies and competitor positioning, social media structure and posting, email marketing, website design and structure, content marketing, advertising and customer service and experience.