After a quiet year with lockdowns, the uncertainty of regular tourists, & more competition digitally to be found by their ideal travellers, Poona knew they needed to put more effort in to their online presence.
They knew they weren’t giving their social media enough attention as they were so busy with the every day running of their business & managing their guests, they weren’t finding the time to put effort in to what was going out. A random photo or caption posted every now and then just wasn’t getting any likes, comments or shares & didn’t seem to be doing anything for their website or booking traffic.
On top of that, they knew social ads could do big things for their exposure – but they didn’t know where to start with setting up campaigns, targeting the right travellers (especially with borders closing without notice), knowing what creative would get the best results – and they were worried they would waste money without getting any results whilst trying to figure all of that out.
As a small family management team, hiring an in house marketer wasn’t an option, and with travellers plans changing so quickly, having to guarantee work for new marketing staff just wasn’t practical. They knew there was a big opportunity to create more exposure & capture more direct booking traffic with social, but they just needed help from someone they could trust that understood how to target travellers, who would get to know their destination, and take it all off their hands.
If you have a destination, accommodation, or tourism brand, we take the guesswork out of running social ads that reach the right travellers & we save you time – by providing done-for-you social media that keeps on top of your Facebook content and drives more traffic to your website.
We’ve fine tuned our approach so well, we have the insights and skills to make sure you start seeing new followers & more traffic right away!
By getting on top of their social content with a posting plan, and launching low cost ads to carefully planned audiences this is what we could achieve for Poona:
Services We Provided:
NEW BRAND, WEBSITE & PHOTOGRAPHY – SOCIAL KICKSTART – STRATEGY & TESTING
SOCIAL ADS & CONTENT ONGOING